The last time we rebuilt the entire Pipiripau website was in 2021. Since then, we’ve grown as artists and storytellers. It was time for the website to catch up—to match the times, honor our story, and make the experience effortless for our customers.
The Process
This started long before we wrote a single line of code. We spent weeks studying the brands we admire most, breaking down exactly why their sites worked. We obsessed over every detail—debating fonts, refining buttons, curating photography, and deciding exactly which pages earned a spot on the menu.
It’s crazy to look back at V1, where we had to manually shift the entire website up or down a few pixels just to squeeze in a single image. It was a headache. Now, for V4, AI was our co-pilot.
We wanted to give you a platform you can rely on. We’ve introduced real-time order tracking and self-returns to create a secure, stable environment. You can browse, read, and checkout with total peace of mind, knowing the digital experience is just as high-quality as the products arriving at your door. We are even rolling out a customer loyalty program soon to say thank you.
The Evolution
Looking back at the timeline, the growth is crazy.
V1: The scrappy beginnings (and the pixel struggles).
V2 & V3: Expanding our catalog and prioritizing security for our customers.
V4: The Full Picture. Bringing the story, the photos, and the culture into focus.
Digital Roots, Physical Space
We redesigned Pipiripau.com to make your online experience smoother and easier than ever. For those who want to connect in person, our brick-and-mortar is always open. Stop by to feel the fabrics, see the details up close, and say hello.
Whether online or in-store, if you’ve been with us since the early days, gracias. If you’re new here, welcome. Take your time and look around.
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