P-P-D-Pow, yup, that's how you say it. Historically, the word has had many meanings. But for us, Pipiripau is someone who strives to be their best self, regardless of their circumstances. It’s about being rooted in Cultura, history, traditions, music, food, and people that shape us.
It’s carried with Orgullo, the pride of generations who worked hard, stayed humble, and left behind a legacy richer than any material wealth. And it’s lived with Corazón, the courage, passion, and heart to keep moving forward, while staying true to who we are.
Desde Abajo (Origins)
It didn’t start with a business plan. It started with a song and a phrase that stuck.
Founded in 2011 by brothers Rolando and Heriberto Rubalcava, Pipiripau began as a passion project. For years, the "office" was the road. We built the brand from the ground up, loading cars at dawn to hit pop-ups, art walks, and parking lots all the way from California to Arizona.
Those years on the road were our classroom. We learned that there are no shortcuts. It takes patience, consistency, and a whole lot of ganas to build something from nothing.
In 2021, that hustle paid off with our first brick-and-mortar shop in Downtown Oxnard. It’s more than a store; it’s a hub for conversation and a home for the community that built us.
Sons of Immigrants
We are the sons of Mexican immigrants, raised on the hills of Jalisco and the coast of California. Heriberto with his sketchbook, Rolando with his camera. We grew up on the border of two worlds: Mariachis and Hip Hop, tacos and burgers, Lucha Libre and wrestling. A remix of heritage and hustle. But the longer we lived here, the more we realized our hearts were anchored there.
We didn’t just want to remember Mexico; we wanted to honor its struggle, its traditions, and its beauty. Pipiripau is our bridge between these two worlds. It is our duty to ensure the next generation knows their history and never forgets where they come from.
What is Pipiripau?
Evolution Through the Years
2011
2018
2020
El Gallito
Our mark is "El Gallito" (The Rooster). To us, the rooster represents el despertar, the mindset to get up, show up, and handle business, day in and day out.
A gallo carries a natural confidence. He protects, provides, and claims his ground. When you wear El Gallito, you’re channeling that energy. You know your purpose, you stay consistent, and you carry your colors with pride.
Cultura. Orgullo. Corazón.
More Than Tees. A Movement.
Our art lives in many forms, from a graphic on a tee to a design on a skate deck, to a live music festival built from the ground up.
Since launching our live events in 2022, the vision has expanded from intimate music series to our now-iconic Día de los Muertos celebration.
Whether it's through the apparel we design or the experiences we build, the mission remains the same: to keep creating, keep elevating, and keep the culture alive.
CULTURA. ORGULLO. CORAZON.
Panteón
Panteón is our annual Día de los Muertos celebration, an offering to the city where we planted roots and built community. Through live performances, Catrín & Catrina contest, theatrical play, community altars, art installations, and much more, we create a space for remembrance where the gap between past and present is bridged.
What started small has grown into a gathering where we mourn, celebrate, and honor those who came before us. In 2026, we will celebrate our 4th annual Panteón Fest, and as each year evolves, it stays rooted in authenticity and tradition.
For more details visit PanteonFest.com
Palomazo
Music has always been the heartbeat of Pipiripau. Palomazo, a term for an impromptu jam session where musicians from different backgrounds and bands come together, is our ongoing music series built around that spirit.
Palomazo began as intimate sessions with family and friends inside our shop. As the community grew, it naturally outgrew those four walls, evolving from close-knit sets into a full music festival.
At its core, Palomazo breaks down the barrier between artist and audience. From small, personal performances to a large-scale gathering, it brings together sounds like rock en español, cumbia, norteño, psychedelic rock, boleros, and mariachi, often blending them in ways you don’t expect.
Stay tuned for our 5th annual mini series and 2nd annual music festival in 2026.
