The purpose of our brand is not only to cover our backs or dress our walls, but to inspire us to be chingonx regardless of our social status, current income, or physical appearance.

Tailoring our lives into one hell of a story begins by being true to ourselves, being proud of where we come from, admiring our awesome accent and sprinkling on it a dash of chingon attitude.

Our mission is to represent in the best way we can, the beauty of our cultura.